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Streaming has twice the AAPI representation of broadcast, report shows
Bidens host glamorous state dinner to cap off visit from South Korean president
“Asian Americans recorded the fastest population growth rate among all racial and ethnic groups in the United States, study finds.”
While this statistic may seem optimistic, there’s more to the story. The growth of the Asian American population in the U.S. has occurred in tandem with increased reports of discrimination and violence since the start of the coronavirus outbreak.
As our community grows, we are getting louder, we are telling our authentic stories…and we are making news headlines.
Welcome to Crushing the Myth, a weekly newsletter that breaks down the latest AAPI news & newsmakers.
📰 The Headlines
Streaming has twice the AAPI representation of broadcast, report shows — “Hollywood has an opportunity to further meet audience demand by continuing to invest in content that broadens how AANHPI people are represented on screen,” the report said.
While Asian Americans and Pacific Islanders still struggle with feeling represented, new research shows that streaming platforms are a significantly more inclusive space for them.
A joint report, released Tuesday by the data and analytics media company Nielsen and the nonprofit Gold House, revealed that streaming programs had twice the Asian American, Native Hawaiian and Pacific Islander (AANHPI) representation of broadcast programs. The disparity is even greater when compared to cable programs, to which streaming has three times the representation.
The report underscores, however, that Asian content across streaming platforms continues to make up only a small share of programs, and that the entertainment industry still has more work to do.
According to the report, which examined AANHPI television content and audiences, the racial group is 79% more likely than the general population to feel underrepresented, a greater share compared to any other race. And researchers point out that given the landscape, it’s “not surprising” the group feels that way.
When looking at the share that an identity group appears on screen, AANHPI made up 5% across all platforms in 2022. In broadcast, the group made up just over 4%, while they were just over 3% in cable.
The report shows that across streaming services, AANHPI had a 10.3% share of screen across the 462-most watched platforms. Nancy Wang Yuen said that the results are most likely due to the ways in which streaming services, like YouTube and Netflix, for example, have historically been able and willing to host content that “hasn’t been seen before” in an effort to draw new members and court different demographics, more so than traditional networks. Citing the successful Netflix show “Orange Is the New Black,” which premiered in 2013 and featured a rare, women-led cast at the time, Yuen said streaming services have taken more risks.
Bidens host glamorous state dinner to cap off visit from South Korean president — President Joe Biden and first lady Jill Biden capped South Korean President Yoon Suk Yeol’s official state visit with a glamorous state dinner at the White House Wednesday night to celebrate the two nations’ 70-year alliance.
“This visit is about reaffirming all that unites our two nations. It’s about a commitment to bear one another’s concerns and listen to each other’s dreams. It allows us to overcome every difficulty with great determination. That allows us to move further and faster in space, cyber, technology and all areas that matter most to our future,” Biden said in remarks at the beginning of the dinner.
Biden wrapped his short speech with a toast: “To our partnership, to our people, to possibilities, and to the of the Republic of Korea and the United States will create together. May we do it together for another 170 years.”
But Biden wasn’t the only leader who took the mic. Following a round of musical performances, his South Korean counterpart joined him on stage to give his own – a karaoke rendition of Don McLean’s “American Pie” – which received a standing ovation from the crowd.
Netflix commits $2.5 billion to Korean film and TV projects — The commitment is double the amount it has spent in Korea since 2016, the company said.
The global streaming giant Netflix has publicly committed to spending $2.5 billion (about KRW3.34 trillion) on South Korean film and TV production over the next four years. The total is double the amount it has spent in Korea since 2016, the company said.
The promise was made by Ted Sarandos, co-CEO of Netflix, at a meeting in Washington with South Korean President Yoon Suk Yeol.
“We were able to make this decision because we have great confidence that the Korean creative industry will continue to tell great stories. We were also inspired by the President’s love and strong support for the Korean entertainment industry and fueling the Korean wave. I’d like to personally thank the President for his kind response letter,” Sarandos said in a statement.
A roster of Korean content has anchored Netflix position as the dominant streamer within the wealthy and competitive Korean market. And at the same time, Korean shows are increasingly traveling across borders, propelling a "Korean wave" of enthusiastic audiences beyond Korean entertainment’s established markets in East Asia.
🥢 Menu Changes
‘Beef’ — ‘Beef’ creators address David Choe's resurfaced comments about 'rapey behavior'
Rice — Why the world is set to face its worst rice shortage of the past 20 years
‘Milk and Honey’ — Poet Rupi Kaur is 'deeply' concerned that 'Milk and Honey' is one of the most banned books in the U.S.
📚 Class is in Session
Affirmative action — How North Carolina students view the lawsuit threatening affirmative action
Syllabus updates — Virginia becomes 17th state in US to include Sikhism in public school syllabus
📽️ What We’re Watching
✍️, Lea @ Crushing the Myth